SanDisk Corporation is an American multinational corporation that designs, develops and manufactures flash memory storage solutions and software. It is a global leader in Flash Memory Storage Solutions. The company did a branding campaign with NLPCaptcha platform, which was run on a cost per recall basis.
To showcase itself as a curator of various memories of its users, through Sandisk Memory cards which are embedded in various laptops, tablets and smartphones
The campaign was a huge success both in terms of branding as well as actual conversions. The video captcha displayed the video of various users capturing travel and music memories etc. through the Sandisk memory cards. CTR and engagement values clearly speak for the achievements.
Click though rate (PER IMPRESSION)
Click though rate (PER ENGAGEMENT)