Lufthansa is the largest airline in Europe. It operates services in 18 domestic destinations and 197 international destinations across various countries including India. With the objective of establishing itself effectively in the minds of Indian audience, Lufthansa did its first India-focused ad campaign with NLPCaptcha.
To strengthen the brand in India
To showcase Lufthansa’s understanding of customers and their Indian sensibilities
Communication of message - “More Indian Than You think”
Clear message was communicated and inculcated in the minds of target audience though a video pre-roll which showcased how the perception of an Indian changed after travelling by Lufthansa Airlines as he was greeted by a “Namaste” and served Indian Food in the plane. The end user was asked to click on various India -oriented services offered by Lufthansa like Indian crew, Indian menu, Touch of Bollywood and Lufthansa’s history in India
Click though rate (per impression)
Click though rate (per complete view)
Click though rate (per engagement)